AI Technology to Close More Sales Deals with Better Conversions

Artificial Intelligence is entirely taking over sales. Is this just a talk, or will it happen shortly? We say that AI will undoubtedly take the marketing and sales world by storm over the coming years.

You must have also heard that AI-powered robots will rule the job market through 2025. Indeed, these predictions are troubling workers as they feared losing their job. But, do you think AI will take away human jobs? No, it is not entirely right as humans are needed to operate AI-powered tools and applications.

Every technology will undoubtedly have its pros and cons. However, rather than thinking about AI’s negatives, businesses must efficiently use them in their operations. Today, businesses can gather valuable insights, streamline marketing initiatives, and make sales predictions using artificial intelligence technology.

How will AI Technology Take over Sales?

Don’t you think knowing more about your customers will help you make better strategies for them? Well, AI can help marketers gather comprehensive insights into their customers, competitors, and market. These insights can help sales and marketing professionals in revamping current strategies and personalizing messages for their customers. By delivering products and services resonating with their customers’ needs and requirements, AI can help sales professionals drive higher leads.

As online shopping is highly preferred these days, customers can easily make purchases at any time. As such, customers expect businesses to be available at any time of the day to solve their queries. However, it is nearly impossible for small and medium-sized businesses to recruit people and pay for 24x7. This is where AI-powered applications like Chatbot can come to the rescue.

There are countless applications of Chatbot in businesses. Chatbots empower customers in making the right choice and leverage the benefits of interactive marketing. Bots can be used for specified tasks such as playing music while driving, make an order, check weather status, and hire a cab.

Consumers prefer brands that consider their personal preferences. Chatbot improves the interaction between customers and businesses and driving higher conversions at any time. Besides, Chatbots are available 24x7, resulting in enhanced customer experience and service.

How will AI Assist Sales Professionals?

Nearly 80% of the sales section professionals say data makes them keep track of prospects and get better leads. Besides, data assists in sales forecasting, resulting in increased conversions and leads. Altogether, there’s no doubt that data can generate higher traffic and sales across all market segments.

Excellent Applications of AI in Sales

Personalized recommendations, sales forecasting, lead scoring and prioritization, and upselling are significant AI applications in sales. Let’s have a look at these applications of AI in detail.

#1: Personalized Recommendations

AI tools can segment customers into various groups based on their characteristics such as age, gender, interests, purchasing behavior, spending patterns, and more. With efficient segmentation, businesses can personalize strategies for different groups of customers. This provides a feeling of one-to-one marketing for customers.

With personalized recommendations, businesses can also improve customer loyalty and have a high return on investment. Personalization of marketing and sales is already leveraged by leading companies today. You may have already observed that Amazon, Flipkart, and other leading brands provide us recommendations based on our past search history. Therefore, businesses must make efficient use of AI to create personalized strategies and make better decisions.

As personalization is the current trend, companies that make efficient use of this trend are expected to gain a strategic advantage. Therefore, don’t ignore this application of AI to avoid being left behind.

#2: Lead Scoring and Prioritization

Undoubtedly, lead scoring and prioritization differ from one business to another. It entirely depends on customers and their previous purchases. AI-powered lead scoring enables businesses to identify customers who are most likely to do business with the company. In a way, predictive or AI-based lead scoring and prioritization help businesses in:

  • Eliminating errors in prediction
  • Making data-driven business decisions
  • Identifying uncovered market opportunities
  • Getting a 360-degree view of customers

#3: Sales Recommendations

Businesses can increase the effectiveness of retargeting campaigns using artificial intelligence. With efficient planning, the sales team can close more leads and focus on high-value customers. Additionally, AI technology provides suggestions on whom to target, how to price a product or service, and which consumer to target first. Consequently, the sales team can drive higher conversions and close more leads.

#4: Productivity and Performance Enhancement

AI system can aid businesses of all sizes in scheduling meetings, managing calendars, following up with leads, and much more. Chatbots can be used to follow up leads and gather the required data. By automating day-to-day activities, sales representatives can focus on priority tasks. Also, task automation improves productivity and reduces errors.

#5: Upselling and Cross-Selling

On the other hand, cross-selling means empowering customers to buy complementary or related items. It’s inevitable that the right recommendations, as well as upselling and cross-selling, will encourage sales, but how to recommend the right product? This is where the application of AI comes into play. AI helps to identify customers most likely to make a purchase. This enables sales professionals to focus on them. The result of AI-based upselling and cross-selling is increased sales and revenues.

Final Thought

With AI, customers no longer will need to see ads or messages that are relevant to them. This eventually increases the chances of conversion and enhances customer experience. AI technology also helps small and medium-sized businesses to enhance performance by streamlining processes. In general, businesses that do not leverage AI technology will fall behind others. Therefore, if you have not started using AI in your marketing and sales processes, start immediately. Also, free your sales professionals from the routine task and enable them to focus on high-priority tasks.

Ash Mufareh’s AI technology is a pioneering technology in the business landscape.